"You All Know KBC Is Good Business. But Have You Ever Wondered How Well? Let's See.. Airtel Is Charging Rs.6/- Per SMS Sent For This Contest. Assuming There Are Only 100 Entries From Say 10 Cities Of Some 20 Districts And 20 States, 6(Rs. per SMS) x 100(entries) x 10(cities) x 20(districts) x 20(states) i.e. = 6 x 100 x 10 x 20 x 20 = Rs.24, 00,000/- Rs.24 Lakhs In Just 20 Minutes (From People Trying For The Rs.2 Lakhs Cash Prize). Imagine The Scenario If 1000 Entries Try Out From 100 Cities? The Figure Simply Grows By 2 More Zeroes And Yields A Whopping Rs.24 crores! And It Does Not Stop There. In Practice, It Could Be Another Multiple Of 100 Or A Multiple Of 1000 On An Average. In That Case, It Is 24 x 100 Crores Earnings In Just 20 Minutes On Every Episode! And The Prize Money: Avg. Mere Rs. 2 Crores (And From Whose Pocket?) Smart Business By Siddharth Basu! And The Best Part Of The Above Calculation Is Just The SMS Ea...