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"You All Know KBC Is Good Business.

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"You All Know KBC Is Good Business.

 But Have You Ever Wondered How Well? Let's See..
 
Airtel Is Charging Rs.6/- Per SMS Sent For This Contest.

 Assuming There Are Only 100 Entries From Say 10 Cities Of Some 20 Districts And 20 States,

 6(Rs. per SMS) x 100(entries) x 10(cities) x 20(districts) x 20(states) i.e. = 6 x 100 x 10 x 20 x 20 = Rs.24, 00,000/- Rs.24 Lakhs In Just 20 Minutes (From People Trying For The Rs.2 Lakhs Cash Prize). 
 
Imagine The Scenario If 1000 Entries Try Out From 100 Cities? The Figure Simply Grows By 2 More Zeroes And Yields A Whopping Rs.24 crores!
And It Does Not Stop There.

 

In Practice, It Could Be Another Multiple Of 100 Or A Multiple Of 1000 On An Average. In That Case, It Is 24 x 100 Crores Earnings In Just 20 Minutes On Every Episode! And The Prize Money: Avg. Mere Rs. 2 Crores (And From Whose Pocket?) 
 
Smart Business By Siddharth Basu! And The Best Part Of The Above Calculation Is Just The SMS Earning! What About The Ad Money?
 
A Rough Annual Profit Calculation Goes Like This: (2400 x 5 x 4) (episode/ month) x 12 = Rs.5,76,000 crores.

 

Let Even 50% Get Dissolved In Taxes And Other Payments;

 

Still, You Will Be Left with (Which Includes Even The Meagre Rs.480 Crores Of Prize Money, i.e., If Êvery Episode Bags Rs.2 Crores Prize)
– Rs.2,88,000/- Crores Profit! (Only From SMS).
 
Therefore, A Very Simple Question: "KAUN BANEGA CROREPATI?" And Your Options Are – A) SONY TV B) AIRTEL C) AMITABH BACHAN D) SIDDHARTH BASU Computerji, Iska Jawab Bataiye....
 
Answer: All FOUR!"

 

Comments

mamali prusty said…
I read this post about how the KBC show can be a good business and found it quite interesting because it looks at a side many of us don’t think about while watching such shows. The way the article explains how revenue might come from SMS entries and ads helps readers see behind the scenes instead of only seeing the prize money and entertainment. I liked that it made me think about how big TV shows are run and how many people are involved in making them work. The writing is simple and gives clear examples that make it easier to understand the idea without getting too complicated. Thank you for sharing this perspective and making me look at the topic a bit differently.
January 18, 2026 at 8:33 PM
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